talks.
The team's operating system.

What is true right now, what is counting down, and what needs a call. The live blocks regenerate straight from the build tracker; the sections below are the deep context.

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00 · Why we exist

Foundation

Core beliefs, brand voice, and the framework behind every decision. Read this before contributing to any campaign or product work.

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01 · Current state

Where We Are

The team, everything live in production, the budget, and what still needs work.

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02 · Brand & growth

Marketing

What we are posting, what campaigns are live, and who we are working with. Primary audience: Renata, Gilberto, Paulina, Marta.

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03 · Where we're going

Roadmap

The north star and the three horizons. Everything here serves the vision at the top.

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04 · How we build

Engineering

Stack, dev workflow, the laws we enforce, and branch strategy. Primary audience: Samer.

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05 · What's been decided

Decisions

Open questions that need an answer, and finalized decisions with the reasoning behind them.

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